No-Mercy was brought on to shape the visual identity of the event in collaboration with 88rising, delivering a stunning suite of stage visuals and key art that set the tone for a night of high-energy performances and futuristic storytelling.

The gala represented the intersection of heritage and modernity, drawing inspiration from Lunar New Year symbolism, celestial aesthetics, and the progressive spirit of Johnnie Walker’s ‘Keep Walking’ mantra. 

The Moonrise Gala successfully set a new creative benchmark for Lunar New Year celebrations, merging high fashion, music, and digital art into a singular, elevated experience. No Mercy’s visuals played a key role in creating a seamless, immersive environment that resonated with audiences both live and online, generating high engagement across social media, press coverage (Hypebeast, Billboard, etc.), and cultural conversations.